• Online marketing (for travel and tourism)

    How can you improve the online visibility of your business? This website provides a number of tips on how to do so: how do you tell a 'story' that is appealing to your potential customers and how do you get to be seen online? View it as a 'beginners guide.'

  • Story telling

    It starts with your story: what makes you stand out from the competition and why should customers choose you?

    Photography

    Your story is told in text, but photography is at least as important; why should guests come to your destination and your business?

    Your own website

    Your own website is your business card online. Nowadays it needs to resize itself to fit on phones and tablets, too

    Google

    You want to be found, what can you do to improve this, starting with Google Business

    Facebook and Instagram

    Facebook and Instagram can help you to engage with your customers and build a relationship

    Tripadvisor and other listings

    Increase visibility, increase sales, collect reviews and respond to them on sites like Tripadvisor